Wendy Almeida Freelance, LLC

Helping marketing and nonprofit teams find a practical path forward, and put it into action.

How I Can Help

I work with marketing and nonprofit teams when important projects need more structure and direction, or experienced support to move forward. I start by understanding the organization’s goals, how the work is currently being handled, and where things are getting stuck. That allows me to identify a practical path forward and begin contributing right away.My background spans project management, marketing operations, content, and nonprofit data work, supported by over a decade in daily print journalism. That experience strengthened my ability to quickly understand complex topics, communicate clearly, manage competing priorities, and distill large amounts of information into what matters most. I am comfortable looking at the big-picture goal while also handling the details required to reach it.Each project is shaped around what the team actually needs. Some center on a defined initiative. Others begin with a data reporting challenge, a workflow problem, or a period of transition. My role may include recommending a path forward, doing the hands-on work to put it into practice, or both.I work through short-term contracts and ongoing retainers. Depending on the need, I may lead a specific initiative or provide experienced capacity alongside an internal team. Together, we establish the priorities, expected deliverables, and a practical scope based on available time and resources.The immediate work matters, but so does what remains afterward. My goal is to leave teams with stronger processes, better information, and tools they can continue using.The sections below outline my Marketing Services, Website Services, and Nonprofit Services. The case studies show how I’ve helped teams address specific challenges and move their work forward.

Marketing Services

Project Management & Content Operations

For CMOs and marketing leaders who need additional capacity to organize and deliver complex work.I help bring structure and momentum to campaigns, content initiatives, launches, and special projects. My role is to clarify the work, create the structure needed to manage it, keep contributors aligned, and move the project through completion.This support may be useful when:

Potential outcomes include:

Website Services

Content Management & Audience Development

For organizations that need experienced support organizing website content, improving how audiences navigate information, or managing an ongoing content program.I help teams identify what needs attention on the website and create a practical structure for managing content going forward. Depending on the project, that may involve auditing existing pages, improving navigation, packaging related information into landing pages, managing editorial and visual content, or using analytics to guide future decisions.This support may be useful when:

Potential outcomes include:

Nonprofit Services

CRM & Development Operations

For nonprofit leaders who need more reliable donor data, better reporting, useful audience segments, or experienced capacity during a campaign or staffing transition. I can step in for a focused project or ongoing support, helping keep essential work moving while strengthening the information and processes that support fundraising decisions.This support may be useful when:

Potential outcomes include:

Nonprofit Case Study

CRM Data Quality and Supporter Re-Engagement

A mid-sized nonprofit was having trouble reaching parts of its audience by email and did not have a clear picture of which contacts were still active and reachable.I reviewed the CRM and email data and found several issues affecting thousands of records, including inaccurate email statuses, outdated contact information, and list-management practices that made reporting less reliable.I developed and carried out a cleanup and re-engagement plan that:

The project gave the organization a cleaner database, more dependable email outreach, and a practical framework for maintaining data quality over time.

Marketing Case Study

Building Scalable Campaign Systems for a SaaS Startup

After receiving a new round of funding and expanding its marketing team, a SaaS startup needed stronger systems to coordinate work and prepare for growth. Before scaling its marketing efforts, the company also needed a clear picture of the content it already had and how it could support future campaigns.I worked with the team to understand how projects were being managed, where responsibilities and handoffs were unclear, and what structure would make campaign planning more consistent.I developed a scalable Asana project-management system that could be used across campaigns, events, webinars, content production, email, and advertising. The templates created clearer ownership, timelines, dependencies, and visibility into project status, helping the growing team coordinate work and reduce missed tasks.I also completed a content audit and built a centralized tracker organized by topic, format, audience, buying stage, publication date, and platform. The audit helped the company understand what content it already had and identify opportunities to promote, update, repurpose, or retire materials for upcoming marketing campaigns.The result was a stronger operational foundation for growth, better campaign coordination, and a more strategic approach to using existing content as the company scaled its marketing.

Project Experience

My experience spans nonprofit development, marketing operations, SaaS, media, and editorial work, grounded in more than a decade as a journalist at a daily newspaper. That background strengthened my ability to ask the right questions, communicate clearly, manage contributors and deadlines, and organize complex information. These projects show how I have applied those skills to content, data, and operational systems.

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Website Launch & Content Management

Led the development and launch of a new website for a nonprofit professional membership organization in healthcare IT. Coordinated subject-matter experts across six topic areas, established the site architecture and content workflow, and managed the development of nearly 100 pages through launch. The new structure gave the organization a manageable publishing framework and made the topic-specific content easier for members to explore.

Database Organization & Taxonomy

Managed and organized a marketing technology database containing more than 15,000 company and product records. Refined categories, taxonomy, and content standards to make the database more accurate, searchable, and useful to marketers evaluating technology.

Editorial Content Packaging

Developed landing pages and content packages for nonprofit media organizations, connecting related stories and resources so readers could explore important topics more deeply and build a stronger relationship with the publication.

• LinkedIn

Reach Out

Have an important project, campaign, website content initiative, or CRM challenge that needs clearer structure, dedicated ownership, or additional capacity? I’d welcome a conversation about what your team is working on and where experienced project or operational support could make a difference.

Thank You

I really appreciate you reaching out. I will be in touch soon.